Scope of Work - Marketing & Branding Services

We help you build a solid foundation for success by developing comprehensive marketing strategies that align with your business goals. Our approach includes:

• Market research and competitive analysis Target audience segmentation and persona development
• Marketing channel planning (digital, traditional, and hybrid) 
• Budget planning and ROI forecasting 
• Go-to-market strategies for new product or service launches
   

Our strategic framework ensures every campaign is purposeful, data-driven, and designed to maximize impact.

We design and manage multi-channel digital marketing campaigns that drive traffic, generate leads, and increase conversions.

Search Engine Optimization (SEO)

• On-page and off-page optimization
• Keyword research and content strategies 
• Technical SEO audits and fixes
  Local SEO for businesses with physical locations
   

Pay-Per-Click Advertising (PPC)

• Google Ads, Bing Ads, YouTube Ads
• A/B testing and bid strategy optimization
• Real-time analytics and performance reporting
   

Social Media Marketing

• Content creation and calendar management
• Paid social campaigns (Facebook, Instagram, LinkedIn, Twitter, TikTok 
• Community engagement and reputation management
   

We ensure your digital presence is not only visible but also impactful.

Your brand is more than a logo—it's your voice, your values, and your promise. We help you shape a memorable identity and position it for long-term recognition.

• Brand discovery workshops 
• Mission, vision, and value articulation 
• Visual identity: logo design, typography, color palette
• Brand voice and messaging development 
• Brand guidelines for consistent usage across channels
   

We craft brands that tell powerful stories and connect emotionally with your audience.

Your website is your digital storefront—and we make sure it performs as beautifully as it looks.

• Custom website design and UX/UI development 
• Mobile-first, responsive design 
• CMS integration (WordPress, Shopify, Web-flow, etc.) 
• Website speed and performance optimization 
• SEO-ready architecture and on-page optimization
• Conversion rate optimization (CRO) for higher lead capture
   

We don’t just build websites—we build growth engines.

It costs less to keep a customer than to acquire a new one. We develop retention strategies that turn buyers into loyal brand advocates.

• Loyalty and referral program design
• Lifecycle marketing campaigns (welcome series, re-engagement, etc.) 
• Customer feedback loops and sentiment analysis 
• Personalization and customer journey mapping
• Email nurturing and behavioral retargeting
   

We help you deepen relationships and build long-term value with your customers.

Automate your marketing processes and centralize customer data to create seamless, personalized experiences at scale.

• CRM selection and setup (HubSpot, Salesforce, Zoho, etc.)
• Email marketing automation workflows
• Lead scoring, tracking, and nurturing funnels
• Sales and marketing alignment through automation
• Reporting dashboards and KPI tracking
   

With the right automation tools, you can scale faster, close more deals, and focus on strategic growth.